Chen Qi from Yunnan Colorful Seasons Co., Ltd highlights the booming trend of live streaming in China, noting its widespread application even in niche markets like flowers. In this article, Qi delves into the phenomenon of live streaming and its benefits.
The Pandemic’s Influence
“During the COVID-19 pandemic, many turned to the Dounan flower market to sell flowers online, significantly boosting the industry. The popularity of live streaming has only grown since then. Young people, adept at leveraging social media, have mastered the art of attracting large followings. Some influencers boast over 2 million fans and can sell up to 10,000 products daily—far surpassing traditional shop sales.”
Promoting new varieties
Qi states that live-streaming is particularly useful for promoting new flower varieties as it shortens the sales path, saying: “Previously, it would take several months or years to promote a new variety. Whereas live-streaming allows us to make people familiar with a new variety within several minutes or hours. In this way, we receive market feedback more efficiently, which helps us when selecting varieties from breeders.”
Development
Aside from drawing attention to livestreaming, Qi also points out that the Yunnan flower industry is doing well, saying: “The cut flower industry in Yunnan develops quite well, rose, carnation, lily, and eustoma grandiflorum are the most popular flowers here. And we see that a ‘second generation’ of farmers is emerging, as they take over the companies from their parents.”
